Brochures Can Still Hold Their Own in Marketing Today

1. A brochure presents summarized information. The brochure helps the reader get a quick glimpse of what is being talked about. It satisfies the rapid-paced lifestyle of today because brochure do not contain plenty of details; they have just the gist, but the essential gist. The sales orientation of the brochure (even in non-sales situations, like in recruitment or in advocacies) also provides an emotional incentive for the reader to continue reading the brochure and to kindle interest in information outside but related to the brochure's contents. It can even nudge the reader to act (like buy a product).
Source: Poster printing
The next thing to consider is the font and the color scheme that you will use. The font is always one of the most thought about aspects of the brochure design. In a tri-fold brochure template where texts are placed on three columns, you should make sure that the fond you use is not too small, too bland, or too overwhelming.
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