If the marketing campaign is using a full color brochure, the target customer will spend more time poring through the contents. More colourful and vivid the contents are, better is the chance that the potential consumer's interest will culminate in a buying decision. Promotional text and colourful visuals make a lasting impression. Therefore if a potential client is handed a full color brochure, his senses will be fixated by colors because it is a psychological reality that colors affect human senses. Accurate use of colors or colourful text can engage a potential buyer.
Orignal From: Full color brochure
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